Data Story - AI adoption gap in hotel commercial strategy

In this episode, Blake Reiter and Daniel Foreman analyze findings from a Lighthouse survey of 761 hospitality commercial leaders across six continents to understand how AI is being adopted today. The data reveals a clear disconnect: while belief in AI’s future impact is rising, current adoption remains largely unchanged.They explore where AI is being used, what’s slowing adoption, and how readiness varies by role, region, and portfolio size. The conversation highlights key barriers such as integration challenges, lack of clear use cases, and trust in AI outputs. Listeners will gain a clearer view of how AI is reshaping pricing, analytics, and team structures, and what it takes to move from awareness to action. Explore more of Lighthouse’s travel & hospitality research: mylh.co/spotlightinsights