Data, Strategy, and the Science of Sales with George Leith

What does it take to build a predictable revenue engine? In this episode of Driving Growth, host Steve Whittington sits down with sales and media executive George Leith to break down the science behind successful go-to-market systems.George shares his insights on why sales is more about data than luck, how traditional businesses can adapt to digital transformation, and the critical role of structured customer and sales data. He also dives into performance metrics, competency assessments, and practical steps to create a scalable, high-performing revenue team.Tune in to learn how to turn your business into a revenue factory.Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth!Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.LinkedIn: linkedin.com/company/weareroadmap/Instagram: instagram.com/weareroadmap/Facebook: facebook.com/weareroadmapYouTube: youtube.com/@roadmapagencyDriving Growth is produced by Morreale Digital.Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/