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Data: UM's Final Four run leads to spike in beer sales in Michigan episode artwork

EPISODE · Apr 2, 2026 · 4 MIN

Data: UM's Final Four run leads to spike in beer sales in Michigan

from WWJ: On-Demand

Metro Detroit and Michigan could get a boost in beer sales thanks to the Michigan Wolverines playing in the Final Four. That's according to newly released data from the Beer Institute in Washington DC. WWJ's Dan Jenkins spoke with Andrew Heritage, Chief Economist at the Beer Institute. (Photo: Getty Images/Rob Carr/Staff)

What this episode covers

Metro Detroit and Michigan could get a boost in beer sales thanks to the Michigan Wolverines playing in the Final Four. That's according to newly released data from the Beer Institute in Washington DC. WWJ's Dan Jenkins spoke with Andrew Heritage, Chief Economist at the Beer Institute. (Photo: Getty Images/Rob Carr/Staff)

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Data: UM's Final Four run leads to spike in beer sales in Michigan

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How long is this episode of WWJ: On-Demand?

This episode is 4 minutes long.

When was this WWJ: On-Demand episode published?

This episode was published on April 2, 2026.

What is this episode about?

Metro Detroit and Michigan could get a boost in beer sales thanks to the Michigan Wolverines playing in the Final Four. That's according to newly released data from the Beer Institute in Washington DC. WWJ's Dan Jenkins spoke with Andrew Heritage,...

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