Datenhoheit und Datenschutz als strategische Hebel im Marketing

from marketerTALK · host marketing BÖRSE

GDPR, ePrivacy und Schrems II setzen dem munteren Daten sammeln einen Riegel vor. Privacy wird zum Wettbewerbsvorteil. Aber welche Rolle spielt die Datenhoheit für das Marketing und wie können Unternehmen diese erlangen?

Episode metadata supplied by the publisher feed · Published May 23, 2022

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Datenhoheit und Datenschutz als strategische Hebel im Marketing

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