Dating Post-Pandemic

Now that we are coming out of the pandemic, dating in person is back on again. What is trending on the dating scene and what to do about online “swiping” burnout? Kellee talks with Samantha Garcia, Bumble's Marketing Director for the Americas. She will share how to have both a better online (or app-driven) and off-line dating experience. Bumble is an online platform for those seeking connections for dates, friendships or business mentors. It is designed to empower women to initiate the conversation on its heterosexual dating platform. As Bumble’s Marketing Director for the Americas, Samantha oversees regional integrated marketing strategy and team for the women-first relationship app, responsible for driving user acquisition growth and brand positioning through a combination of digital, brand and field marketing programs key to the company’s international expansion plans in LatAm. Since joining Bumble in April 2021, Samantha has expanded her responsibilities in the company, adding the U.S. and Canada markets to her current charter, now as [ad interim] North America Integrated Marketing Leader. Prior to Bumble, Samantha had a successful career at Uber where she held various senior marketing roles, helping launch Uber Eats in more than 40 cities across Mexico and Latin America as well as serving as regional marketing leader for their ride-sharing business, delivering some of Uber’s award-winning consumer marketing campaigns. She holds a bachelor degree in international marketing and management from Universidad de Monterrey (Mexico) and a certificate in international business from UET in France, and in 2022 was named one of 30 Promesas (rising executives) by Expansión. Samantha was one of the early Bumble users in Mexico, where she met her partner of four years. They married in 2021.