Dating Your Clients

In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.As a gym owner, it's important to understand the different types of trials and front-end offers you can use to attract new members.Trials are essentially trial memberships for a shorter period of time, but it should be the same delivery system a regular member would receive. Front-end offers, or challenges are not the same as trials, as these are standalone programs with different delivery systems.In this episode, Tim and Randy explore 4 different types of trial offers and their pros and cons.The first type is the free trial, a common marketing strategy many gyms use. This type of trial can bring in many people, but the major con is that there is no skin in the game for the potential clients, which can lead to them not taking the trial seriously or not being committed to becoming long-term members.Tune in to learn more about the other type of trials and which one we recommend for your gym!Key Takeaways- What is a trial membership (02:31)- Trials vs. challenges (02:50)- The free trial (04:12)- The paid upfront converted at the back trial (05:46)- The Netflix trial (08:02)- The 2-week guarantee (10:40)Additional Resources- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!