Dave Gerhardt: Drift, Privy, Exit Five, and Beyond

Really stoked to get this interview out. If you listen to this podcast, you probably already know who Dave is. But just in case, here's some background. Dave was the 8th employee at Drift, eventually became their VP of Marketing, helped them create the Conversational Marketing category, left to join Privy as the CMO, helped them get acquired by Attentive, and now runs a fantastic community for B2B marketers called Exit Five (of which I'm a member).  We talked about category creation, how his competitive messaging differed between Drift and Privy, and we also dove into some other topics that I had never heard him talk about on other podcasts. Follow Dave: LinkedIn, Twitter Check out Exit Five Listen to his new podcast: The Dave Gerhardt Podcast Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to learn how to help your company differentiate and beat competitors.