Dave Harland Reimagined: The Word Man on the serious side of humour, painful predictability and saving straplines

In this episode, host Ben Norman is joined by Dave Harland, probably the funniest person on LinkedIn, and proud writer of copy and creator of personality for brands great and small across the UK for over 20 years.Dave’s career in marketing has seen him work on both sides of the client/agency fence, both as a copywriter and journalist, until more recently setting-up shop as co-founder of ⁠Copy or Die⁠.Dave and Ben talk about the important side of humour and why it’s not just a laughing matter, they indulge in a spot of lazy advertising bashing and Dave presents an alternative way to build a brand through personality, humanity and lived experience.Plus, Dave makes the case for a lighter approach to heavy subjects (like epidurals), explains why he’s decide not to scam children, and paints a pretty unsettling picture of a cemetery.