Dave LaGreca: Building a Brand That Went Over the Top (Replay)

Dave LaGreca helped turn an idea into a media franchise.Long before Busted Open became SiriusXM's flagship wrestling show and the centerpiece of WWE Radio, it was simply an idea that many people didn't believe would work.In this special encore presentation of No Wrong Choices, SiriusXM's Dave LaGreca shares how he and his team pitched a weekly wrestling show, launched it as a one-hour passion project, and steadily built it into one of the most recognizable brands in sports entertainment.Along the way, Dave reflects on the value of persistence, taking calculated risks, knowing your worth, building meaningful relationships, and recognizing when it's time to go all in on an opportunity.Whether you're building a business, growing a personal brand, or pursuing a career that others don't yet understand, Dave's journey offers lessons that extend far beyond the world of professional wrestling.In this episode, you'll hear:Why Dave believed a wrestling show belonged on SiriusXM when others didn't.How Busted Open grew from one unpaid hour a week into a nationally recognized brand.The importance of reputation, relationships, and finding people who believe in your vision.When Dave realized it was time to bet on himself—and why knowing your worth matters.The mindset that helped transform a passion project into a career. To discover more episodes or connect with us:website: https://www.nowrongchoices.com/instagram: https://www.instagram.com/nowrongchoicespod/LinkedIn: https://www.linkedin.com/company/no-wrong-choices-podcast/YouTube: https://www.youtube.com/@nowrongchoicesFacebook: https://www.facebook.com/profile.php?id=100086704773105