Dave Martin: How AI is empowering Product Teams and enhancing leadership

Over the last year on The MAP, we’ve explored how AI is being adopted by marketers — but what impact is it having on our colleagues in Product?In this episode, we speak to Dave Martin, an experienced product leader, consultant, advisor, mentor, and fractional CPO.Dave shares his perspective on how AI is changing the way product teams process customer insight, prototype ideas, and move from concept to delivery at greater speed. We also explore how AI can support the transition from Manager to Leader, helping new leaders communicate more clearly, build trust, and navigate growing organisational complexity.Dave’s insights are highly relevant to marketers too. This episode offers practical guidance on where AI genuinely helps, where it introduces new challenges, and how it can be used to lead with greater clarity and confidence.Follow Dave on LinkedIn:https://www.linkedin.com/in/mrdavemartin/