Dave Patriarche and “Selling Benefits” Understanding Selling Group Insurance Part 1. Episode 36

1) Discuss his book “Selling Benefits”. 2) Selling Group Benefits to small and medium sized businesses. 3) When to walk away from a client. 4) Why rate shopping hurts the client. 5) The benefits of educating your clients. 6) The importance of storytelling. Guest: Dave Patriarche-Employee Benefits Specialist, Association Founder, Educator & Bestselling author. Dave Patriarche founded Mainstay in 1996 to provide employee benefits to small business. A strong believer in continuing education in this area, he started a small networking group in 2003, which evolved into Canadian Group Insurance Brokers, an organization dedicated to supporting continuing educ...