Dave Trott on beating creative blindness (live from IAB Leadership Summit)

Dave Trott is a creative director, copywriter, and author. A colossus of advertising who has been awarded a Lifetime Achievement Award by D&AD.I chatted to him at the IAB Leadership Summit in St Albans.It's not a talk about work culture as such - just a fascinating chat with someone whose job it was to be creative for a living. Dave's latest book Creative Blindness is a riot of colourful stories and lively lessons. Follow Dave on Twitter.Sign up to the Make Work Better newsletter or check out the best ever episodes at the website.Eat Sleep Work Repeat is made and hosted by Bruce Daisley. Hosted on Acast. See acast.com/privacy for more information.