Dave's Killer Bread: Dave Dahl
Episode 162 of the How I Built This with Guy Raz podcast, hosted by Guy Raz | Wondery, titled "Dave's Killer Bread: Dave Dahl" was published on July 1, 2019 and runs 67 minutes.
July 1, 2019 ·67m · How I Built This with Guy Raz
Summary
Dave Dahl's entrepreneurial journey began in prison. In 1987, he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next. But in the mid-2000s, Dave returned to his family bakery where he was inspired to make bread – organic, nutty, and slightly sweet. He sold the loaves at farmers markets and shared his story of recovery on the package – a branding decision that attracted fans and media attention. In 2015, the Dahl family sold the business for $275 million dollars. Today, Dave's Killer Bread sells over a dozen types of bread in grocery stores nationwide. PLUS in our postscript "How You Built That," armpit entrepreneurs Jason and Erica Feucht tell us how they turned whiskey and vodka into the natural deodorant Pit Liquor. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.