David Aaker - Design Matters

What this episode covers

Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.

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Frequently Asked Questions

How long is this episode of Design Matters?

This episode is 56 minutes long.

When was this Design Matters episode published?

This episode was published on November 7, 2022.

What is this episode about?

Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of...

Can I download this Design Matters episode?

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