EPISODE · Nov 7, 2022 · 56 MIN
David Aaker
from Design Matters · host Design Matters
Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.
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