David Aaker

from Design Matters · host Design Matters

Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.

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David Aaker

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This episode is 56 minutes long.

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This episode was published on November 7, 2022.

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