David Anderson from Big Red Group: Transforming New Experiences | #311

In this episode of Add To Cart, we are joined by Big Red Group CEO, David Anderson. If you don’t know it, David and the Big Red Group is the largest experience marketplace in Australia and partners with over 3,000 experience providers across Australia through their brands Red Balloon, Adrenaline and Experience Oz. They’ve facilitated over 5 billion experiences since 2017.   Today I sit down with David and discuss his vision for Big Red Group including how he started the group with Naomi Simson. We go into detail around what a $16m digital transformation program looks like and understand how he has established a workplace which sits in the top 25% engaged workplaces. Links from the episode:Big Red GroupShopify Plus (sponsored)Packleo (sponsored)Questions answered:How did it come to be that you formed BRG with Naomi Simson in 2017? What’s the key to an engaged workplace?What’s your approach to change management?This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: David Anderson from Big Red GroupWith a background in management consulting, David went on to build a large-scale global retail network, before founding Big Red Group in 2017 with the vision to create a multi-brand experience marketplace. Starting with the acquisition of RedBalloon, Big Red Group has since acquired adventure brand Adrenaline, domestic holiday experience provider, Experience Oz to become the largest experience marketplace across Australia and New Zealand. David has held the role of Group CEO since the business’s inception, surrounded and supported by an exceptional senior leadership team, and high calibre talent at all levels of the business. Fast forward to today, David has his finger on the pulse of the tourism and experience economy, and still has a passion for memorable experiences over material things.You can contact David at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community