David Brock | How to Change Industry and Apply Your Sales Skills

What happens when a salesperson or a sales manager switches industries?How do you transfer your sales skills — effectively — from SaaS to Manufacturing, or from Tech to Healthcare, without losing credibility?I sat down with David Brock, author of 'The Sales Manager’s Survival Guide', sales trainer, advisor, and one of the most respected voices in B2B sales. Here’s what we covered:How to build credibility and trust fast when you don’t yet have relationships in the new industry.Why the best salespeople are great learners — and what to prioritize when learning a new product, customer base, or industry.The most common mistakes sellers make when changing industries — and how to avoid them.For managers: how to truly listen and observe in your first 30 days, and why it matters.The biggest traps Sales Managers fall into when moving into a new market — and how to navigate the transition smartly.Hope it sparks some new thinking — enjoy the listen.