EPISODE · Aug 31, 2022 · 52 MIN
David Brock | We should rethink the SDR/BDR model
from The Sales Strategist Podcast · host Tobia La Marca
In 2019 David Brock (CEO of Partners in Excellence and author of 'Sales Manager Survival Guide') wrote an interesting and counterintuitive article.According to David, the SDR/BDR model was not a fit for complex sales and it needed to be revised.Three years later, that article is still more relevant than the day it was written: this is why I decided to explore the topic with David trying to understand why he came up with a different, out-of-chorus point of view.
What this episode covers
In 2019 David Brock (CEO of Partners in Excellence and author of 'Sales Manager Survival Guide') wrote an interesting and counterintuitive article.According to David, the SDR/BDR model was not a fit for complex sales and it needed to be revised.Three years later, that article is still more relevant than the day it was written: this is why I decided to explore the topic with David trying to understand why he came up with a different, out-of-chorus point of view.
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David Brock | We should rethink the SDR/BDR model
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