David Chapman - Change Management Communication Plan
from Hard Way MBA Hosted by Jason Thomas
What: Now that I have the why what do I do with it? Communications. Please define for us in this context? * Guides the course of what we'll do this program. Layout for us a simple communications plan? * Segmented audiences by role and disposition. * Must iterate assessment and communications over the project. * Repetition matters. 7 times over 3 mediums * What message are we sending? What format does it take? Audience to receive? When? Do we learn and adapt the communications as we go? * Communication plans adapt from building awareness in the beginning to taking action at the end. * Beginning: You need to know what's up. * End: You need to take action. * Peaks and valleys of a project will address changing conditions of the program. Who does this typically play out in a real project? (We’ll save that for next time)
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