David Cooke on sowing seeds for success

This week Dr David Cooke, managing director at Konica Minolta, drops by to share his insights when it comes to corporate social investment and giving back to get more. What I say though is that my research in speaking to the biggest and most successful companies in Australia suggests that this is one very, very important lever towards greater profitability and greater success. So please, amidst your mix of marketing of a traditional nature, opening more branches, being more accessible, whatever it might be, please don't ignore the very, very powerful returns that can be gained if you can enhance your brand through your involvement with the community.