David Dulany on Building a Successful Outbound Sales Motion

Building an outbound sales motion is no easy feat. B2B startups and sales teams are faced with a tsunami of questions and decisions, such as when to deploy SDRs, whether to use a full cycle sales approach, and how to navigate the complexities of outbound sales. And that’s just skimming the surface. In this episode, Justin Gray and Josh Wagner speak with David Dulany, CEO and co-founder of Tenbound, about understanding the importance of go-to-market fit, setting expectations, and leveraging data and feedback for successful outbound strategies. They also discuss navigating hiring decisions, the role of experimentation and data, and why documenting and organizing are critical to achieve scalable and repeatable sales success.