David Falk + Tinker Hatfield - The Business of Michael Jordan

We enter the Sports Business Radio vault to re-visit conversations with David Falk (longtime agent for Michael Jordan) and Tinker Hatfield (Nike shoe designer and Michael Jordan's partner on design for the Air Jordan line of shoes). Falk discusses how he and Jordan changed the marketing blueprint for athletes. Hatfield discusses his collaboration with Jordan on the Air Jordan line, which has sold more shoes than any other basketball shoe in history. Listen to Sports Business Radio on iTunes, Spotify or wherever you get your podcasts. Follow Sports Business Radio on Twitter @SBRadio and on Instagram @SportsBusinessRadio. This week's edition of Sports Business Radio is presented by FIVERR - digital freelance services, on demand, from a trusted marketplace. Use the code SBR to save 10% when you visit FIVERR.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices