David Gallagher on the future of publicly-held PR firms, 2018 trends and Davos (Ep. 104)

Omnicom PR Group's international president David Gallagher visits the Echo Chamber in Hong Kong to discuss the slowdown in publicly-held PR growth, and why agency models must be held accountable. Gallagher also runs through his 2018 trends to watch, including the impact of blockchain and artificial intelligence, and also explores whether next week's World Economic Forum in Davos remains relevant. Show notes Poor PR Performance Puts Publicly-Held Agencies On Back Foot 2017 M&A Review: Deals Decline As Micro-Transactions Dominate 2018 PR Trend Forecasts