David Garden on shared & earned media in establishing trust with your audience (Australian Christian College)

David Garden, Group Marketing Director at Australian Christan College, sits down with host Mark Jones to discuss building trusted stakeholder relationships and partnerships, the role of shared and earned media in establishing trust with your audience, and how marketing professionals can use communication channels as tools to amplify a brand's impact. Resources Australian Christian College ACC Distance Education  You might also like… Professor John Roberts on Better Marketing for a Better World (BMBW)  Bianca Bryson on emotive storytelling at International Justice Mission Ryan Barlow on brand responsibility at McGrath Foundation