David Gluckman - That Shit Will Not Sell
from Partially Excited
David Gluckman was born in Port Elizabeth, South Africa, on November 1, 1938, the day that Sea Biscuit and War Admiral fought out the Race of the Century at Pimlico Park, Baltimore. Educated in Johannesburg, he joined a local advertising agency after university. He made the pilgrimage to London in 1961 and worked as an account executive on Procter & Gamble brands. He introduced the Kerrygold butter into the UK. He escaped into brand development in 1969, met a man from a drinks company called IDV (which became Diageo), and his life changed forever. He has worked in the drinks industry for the past 50 years, and his portfolio of brands created includes Baileys Irish Cream, Sheridan's, Coole Swan, The Singleton, Le Piat d'Or, J&B Jet, Cîroc, Tanqueray Ten, and many others. His book about his life creating brands, "That S*it Will Never Sell" is published by Prideaux Press. It can preview and purchase via the website www.thatshitwillneversell.com.
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