David Jenkins: CEO of Infrastructure Public Works Engineers of Australia (IPWEA)

Joseph Blackman and David Jenkins, CEO of Infrastructure Public Works Engineers of Australia (IPWEA), discussed the challenges and value propositions of associations, including the difficulty in engaging young professionals and the necessity for associations to adapt and find new, sustainable revenue streams. He emphasized that for educational offerings to be effective and attractive, they must be "recognized education" or possess a certification to ensure credibility and organizational buy-in. To improve member engagement and combat "buyer's remorse," David asserted that associations must understand their members' interests and provide relevant information and a welcoming experience, while also building trust through deliberate member consultation and transparent reporting on advocacy outcomes.