David Ledgerwood of Turncast - Podcasting As a Revenue Generator for Financial Services

It is no secret that content is king when it comes to marketing. Advisors looking for ways to reach and engage clients should consider starting a podcast. Podcasting is an intimate medium, providing advisors with the opportunity to connect with existing clients and build relationships with prospective clients. Podcasting is also a great way for advisors to position themselves as thought leaders in the industry.In this episode, Rusty and Robyn talk with David Ledgerwood, B2B Podcast Strategist and Revenue Lead at Turncast, a podcast production company for fintech and financial services. Prior to joining Turncast, David has more than a decade of experience leading companies to 7- and 8-figure revenue growth.David talks with Rusty and Robyn about how podcasting can be a valuable asset in business, why financial advisors should consider launching their own podcast, and how to create a great podcast that listeners will subscribe to and keep listening to.Key Takeaways [03:39] - What David has been up to over the past 20 years. [07:00] - What Turncast offers the fintech and financial services industries. [09:48] - Why the podcast industry is exploding and booming in popularity. [12:05] - David's outlook on the future of podcasting. [14:37] - Why financial advisors should consider having their own podcast. [18:20] - What equipment is needed to start a podcast. [20:16] - David's recommendations for using video on Zoom calls. [22:28] - What makes a good podcast. [26:31] - The ideal length for a podcast. [28:04] - How podcast creators can reach the right audience and market. [32:32] - How David stays physically and mentally fit to perform at his best. Quotes[12:58] - "Podcasting offers an interesting dynamic because it's audio. And we know audio consumption goes up while people are driving, doing chores, doing other things — thus making it very different than video consumption." - David Ledgerwood[24:32] - "What you're really trying to do as a host or creator of a show is develop the habit that a listener will keep coming back because they like the experience of being a listener and they'll subscribe to your thing and they'll keep coming back on a regular basis." - David Ledgerwood[28:31] - "I'm a big fan of content reuse. I love podcasting because it's not just about the podcast. It's forcing you to have conversations." - David LedgerwoodLinks  David (Ledge) Ledgerwood on LinkedIn Wild Side by Mötley Crüe PwC | PricewaterhouseCoopers Turncast Darknet Diaries Connect with our hosts Rusty Vanneman Robyn Murray Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts 0913-OPS-5/24/2022