David Lewis – Next Generation Marketing Secrets of Today

What this episode covers

Manufacturing Demand The Principles of Successful Lead Management by David Lewis Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand marketing expert David Lewis reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth Ps of marketing. Manufacturing Demand presents plenty of actionable tips and recommendations as well as real- world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you’re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

Distinct summary based on available episode metadata or transcript content.