David Marlow: Is altruism just a sophisticated form of selfishness?

Is altruism just a sophisticated form of selfishness?   Selfishness is often regarded as an undesirable or even immoral characteristic, whereas altruism is typically considered universally desirable and virtuous. But, are these constructs accurate? Is selfishness always bad? Is altruism always good?  These are important questions for today's business leaders as they struggle to find the "right" balance between doing right by their stakeholders and the greater society.   Who better to explore this paradox with me than "the Ikigai guy" himself, David E. Marlow?  After a 30-year career as a senior leader and executive in Fortune 500 companies, David has come to help people "live into" their purpose and to help companies bring their purpose to their products and their people through his coaching, consulting, and mentoring.