David Mattin on global change, truthful consumerism and thriving in an age of uncertainty

Whether it be Brexit, terrorism or a tumultous general election - the UK seems to be a crucible for many of the global forces that threaten to overturn the status quo. To get a better sense of what all that might mean for 21st century companies - I caught up with David Mattin in London. David is the Head of Trends & Insights at TrendWatching. Previously a writer at The Times, David’s work has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. We spoke about his latest research on ‘truthful consumerism’ and how leaders can try and navigate a time of such rapid, and unpredictable change.