David Meerman Scott on Building a Passionate Fanbase

David Meerman Scott has established himself as one of the world’s leading voices on marketing trends and business growth. He’s a bestselling author and world-renowned keynote speaker who has spoken on all seven continents and at companies such as Microsoft. He is the author of multiple bestsellers, including The New Rules of Marketing of Marketing and PR and the new release, Fanocracy, which he co-authored with his daughter, Reiko Scott. David joined host Robert Glazer on the Elevate Podcast to talk about the trends he has foreseen in the marketing world, the importance of building a loyal, passionate fanbase, speaking on all seven continents and writing a book with his daughter. A big thanks to our episode sponsors the Predictive Index and SaneBox! Every business leader wants to get the right people in the right seats at their company. A leading talent optimization firm, Predictive Index has the tools you need to get the most out of your teams and make sure you have the people you need to build the business you want. You can request a demo of the Predictive Index by going to predictiveindex.com/elevate/. SaneBox Is email a soul crushing distraction? If so, then you need SaneBox. SaneBox’s Artificial Intelligence monitors your Inbox. Automatically, knucklehead email is moved to your SaneLater folder. All that’s left is the important stuff and your smiles. If you know how email folders work, then you know how SaneBox works. Find an email in the wrong folder? Just move it! Nothing to learn. Nothing to install. SaneBox works directly with every single email server or service that has ever been created Get a free two-week trial AND a $25 credit, by visiting https://www.sanebox.com/elevate. . Learn more about your ad choices. Visit megaphone.fm/adchoices