David Millar: Life In The Peloton, His Story, Chpt3 & What’s Next

My conversation with David Millar revealed the fascinating journey of this former professional cyclist turned entrepreneur. Based in Girona, Spain, David openly shared his path from professional cycling to founding the clothing brand CHPT3.With his Scottish roots and formative years spent in Hong Kong, David spoke candidly about the challenges of transitioning from professional cycling to becoming a small business owner. Our conversation provided valuable insights into the cycling industry, brand positioning, and the difficulties of scaling a niche business. David also discussed his new role with Factor Bikes as Brand Director, where he's applying his marketing expertise to a company focused on manufacturing excellence.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter