David Phillips' Data Perspectives

David Phillips is the President and COO of NLogic, His discussions on data and surveys have been well received at media conferences, which spurned my interest in bringing David onto the podcast last fall. The timing was right this spring with the recent upgrades to the Lens product. His perspective is unique and refreshing; it will leave radio people wondering why we behave and think the way we do. I have spent nearly 30 years in radio through 100+ rating books and will be look at data differently after my conversation with David. You will too. His company just unveiled some program additions to NLogic's Lens, which has always been about what clients need, not what they thought the clients needed. If you would like to use Lens, you can click here. http://go.nlogic.ca/l/130651/2017-04-26/m2xt4 This episode is brought to you by Promosuite and the new cloud based Promosuite Next. Try it for yourself at http://www.promosuite.com/soundoff Finally, it is budget time at many stations. One way you can support the podcast is to consider using the services of one of our clients on your station. Maybe it's showprep with http://www.radiopepperprep.com Radio Imaging with Core Image studios https://99designs-56d0bb796dae6.jimdo.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.