David Rickard - Everest Group - Elevate Ethiopia
from CX Files Hosted by Mark Hillary and Peter Ryan
David Rickard is a partner at Everest Group. He is based in the UK. David recently visited Ethiopia for the Elevate Africa event. In this conversation with Peter Ryan David gives his take on Ethiopia and Africa more generally for CX and BPO. https://www.linkedin.com/in/dwrickard/ https://www.everestgrp.com/ https://www.weelevateafrica.org/ --- Africa has been talked about as "the next big thing" in outsourcing for at least two decades. South Africa became a serious global CX delivery location. Egypt built a powerful multilingual BPO proposition. Kenya, Ghana, Rwanda, and several other markets are now attracting attention as buyers look beyond the traditional offshore giants. But Ethiopia is starting to enter the conversation in a more serious way. In Episode 419 of CX Files, Peter Ryan interviewed David Rickard, a partner at Everest Group, shortly after David returned from the Elevate Africa conference in Ethiopia. The conversation was valuable because David was not offering a promotional pitch. As an analyst, his job is to look at both sides of the equation: the opportunity and the obstacles.
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