David Sharkey - The power of storytelling in sport

David Sharkey is an English teacher turned consultant who helps business develop a sense of purpose through theming/ story telling. A large proportion of his work in now in the sports industry where he helps creative narratives and identities for high performing teams. An example of this is with Ronan O'Gara's, La Rochelle.Show notes:03:00 - The origin of storytelling15:00 - How to relate storytelling into the performance sport area19:00 - The definition of theming 25:00 - Theming in a sporting context31:50 - How South Africa's 'bomb squad' is the gold standard when setting a narrative35:00 - How Arteta is changing attitude toward the grind37:30 - The key principles of theming 49:00 - Who is the best practitioner David has worked with and why? Hosted on Acast. See acast.com/privacy for more information.