David Shing on disruption & how to reset your approach to marketing in 2017

Ambushed immediately after leaving the stage, this episode of The CMO Show takes place in the back halls of AANA's annual marketing conference RESET as JV Douglas track down this year's best speakers. Spotlighting what to expect in 2017, JV discusses how to go viral with Unruly founder Sarah Wood, anticipating disruption with digital prophet David Shing, and penetrating consumer memory with Professor Karen Nelson-Field. Firebrands. Academics. New-age prophets? Find out what they're all preaching to marketers today and in the future.