David’s Bridal Is Turning 300 Wedding Tasks Into One Click | eTail West 2026

Omni Talk Retail is live from eTail West 2026 with coverage powered by NetElixir. In this interview, Anne Mezzenga speaks with Kelly Cook, CEO of Davids Bridal, fresh off the stage to discuss the company’s bold “Aisle to Algorithm” strategy and what she calls the bridal tech revolution. David’s Bridal is expanding beyond a $4B bridal TAM into the broader $70B wedding ecosystem, building what Kelly describes as an AI and asset light approach to retail and media within the wedding industry. Key themes from the conversation: • The “tech sandwich” model: high tech before and after the in store bridal appointment • Virtual try on, AR wedding visualization, and agentic AI guiding brides through 300 planning tasks • A vision for one click wedding planning powered by immersive augmented reality • How partnerships and retail media are unlocking value beyond the dress • Why large scale transformation requires fearless talent and cultural clarity Kelly also shares three leadership lessons for retail executives navigating transformation, including her now famous advice: be somebody’s shot of whiskey, not everybody’s cup of tea. Thank you to NetElixir for supporting our eTail West 2026 coverage. #eTailWest #RetailTransformation #AIinRetail #Weddings #RetailInnovation #DigitalTransformation