Day 195: The difference between the Brand Story & your Founder's Story

Your founder's story is about you. Your brand story is about what your travel agency stands for.Day 195 of the Travel Agency in a Year podcast unpacks the difference, and why clarity here is what helps the right clients find (and choose) you.Brand story is more than just you - it's your agency's mission, how you and any future (or present staff) serves clients. And, if you're struggling on finding a niche, focusing on your brand story can help narrow that down and get you started on discovering more about your ICA.