Day 198: Do you have real travel service packages, or just making up numbers on the spot?

It's 198 days in to the Travel Agency in a Year podcast. If your pricing changes lead to lead based on gut feeling, your clients feel it too. In this episode, Rachel K breaks down why tiered service packages build more trust than a single quoted number AND it's backed by Dan Ariely's famous MIT pricing study and Harvard Business School research on cost transparency. Yep, we cite sources here :)