Day 2: Amazon's earnings reveal a fundamental shift

This is a special presentation of Day 2, GeekWire's podcast about everything Amazon. For more episodes, see geekwire.com/day2 or subscribe to Day 2 in Apple Podcasts, Google Podcasts, Spotify or wherever you listen. Direct retail sales are poised to represent less than half of Amazon's business for the first time in its history — a fundamental shift that reflects the e-commerce giant's expansion beyond its roots as an online store. Revenue from Amazon Web Services, Amazon Prime, third-party seller services, online advertising and other services added up to 49.3% of Amazon's business in the second quarter. It almost matched the company's revenue from online and physical stores, and appears to be on a trajectory to surpass them in the future. That's one of several takeaways from Amazon's second-quarter earnings report, released Thursday afternoon. On this episode of Day 2, GeekWire's Podcast about everything Amazon, we nerd out over Amazon's numbers. Joining GeekWire co-founder Todd Bishop for the discussion are two online retail industry veterans who pay close attention to Amazon's business: Our podcast collaborator, Jason Boyce, former Top 200 third-party seller, founder of Avenue7Media and co-author of The Amazon Jungle. Andrea Leigh, vice president of strategy and insights at Ideoclick, a Seattle-based e-commerce technology and services firm that works with vendors to Amazon’s first-party retail sales, and third-party sellers. Leigh was an Amazon general manager and retail category leader for nearly 10 years. Coverage of Amazon earnings: Amazon sales of $113B disappoint Wall Street but profits of $7.8B exceed expectations Amazon’s advertising business is surging amid industry-wide ad sales boom for tech giants Amazon boosting wages and hiring incentives to keep up in competitive labor market See omnystudio.com/listener for privacy information.