Day 230: Understanding Inbound vs. Outbound Outreach for travel advisors

Where do your leads come from? Are they warm, cold, or a mix of both?Understanding inbound vs. outbound along with cold vs. warm leads - then comparing it to how your leads end up working with you, can help you assess your marketing strategy for next year (any tweaks needed). Rachel K goes over the difference between them and real examples you can reflect on, to see how you generate leads best.