EPISODE · Jan 3, 2026 · 20 MIN
Day 3 - Who & Where is your ICA?
from Travel Agency in a Year · host Rachel K
We'll talk about Ideal Client Avatar (ICA), and how when you're a smaller business, it's much more important than going viral.We'll also go over creating the foundation of your marketing strategy based on the previous year's revenue & your goal for next year. Understand your conversion rate and how much you'll need to scale online or building your local network.
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Day 3 - Who & Where is your ICA?
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