Day 3 - Who & Where is your ICA? - Travel Agency in a Yea...

What this episode covers

We'll talk about Ideal Client Avatar (ICA), and how when you're a smaller business, it's much more important than going viral.We'll also go over creating the foundation of your marketing strategy based on the previous year's revenue & your goal for next year. Understand your conversion rate and how much you'll need to scale online or building your local network.

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Frequently Asked Questions

How long is this episode of Travel Agency in a Year?

This episode is 20 minutes long.

When was this Travel Agency in a Year episode published?

This episode was published on January 3, 2026.

What is this episode about?

We'll talk about Ideal Client Avatar (ICA), and how when you're a smaller business, it's much more important than going viral.We'll also go over creating the foundation of your marketing strategy based on the previous year's revenue & your goal for...

Can I download this Travel Agency in a Year episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.