Day 42 - Why should a travel advisor have a lead magnet?

This episode of Travel Agency in a Year explores the lack of ownership on social media platforms and the vulnerability to platform shutdown. It emphasizes the lack of control over one's account and content, as well as the potential risk of platform shutdown, and why travel advisors should be collecting emails via lead magnets.TakeawaysLack of ownership on social media platformsVulnerability to platform shutdown