Day 57: Making Dark Nights at Hersheypark in Hershey, PA

Hersheypark in Hershey, Pennsylvania, has offered Halloween for many years, but they made a massive expansion this year with Dark Nights at Hersheypark. Billed as an immersive haunt experience, Dark Nights expands Hersheypark’s Halloween offerings with four haunted houses, three scare zones, themed food, and merchandise. Guests can still enjoy the Halloween entertainment as normal and can purchase wristbands that allow entry into the haunted houses. Adding Dark Nights makes the Halloween programming more multi-generational, but it’s a balancing act adding something scarier to a traditional family-friendly park. Today, we’ll learn about the event and how the team maintains that balance. Featured in this episode are Quinn Bryner (Director of PR), Chris Brown (Director of Planning and Design), and Rob Gordon (Managing Director for Food & Beverage). Follow along to our Hauntathon: https://linktr.ee/hauntedattractionnetwork