EPISODE · Jan 10, 2019 · 16 MIN
Day589-星巴克的中国强大对手
from 美语早班车
星巴克的中国强大竞争对手-灰常有底气Wake up and smell the coffee If you say that someone should wake up and smell the coffee, you mean they must start to be more realistic and aware of what is happening around them. 如果你说某人应该醒来闻一闻咖啡,你的意思是他们必须开始变得更加现实,意识到周围正在发生的事情。luckin Coffee 瑞幸咖啡1. coupon a small piece of printed paper that gives you the right to pay less for something or get something free 优惠券,折价券;赠券Eg.The coupon entitles you to ten cents off your next purchase.这张优惠券可以让你在下次购物时节省10分钱。China is Starbucks' second largest market after the United States, but Luckin Coffee wants to change that.对于星巴克来讲,中国是其仅次于美国的第二大市场,而瑞幸咖啡想要改变这一局面。According to CNN, after barely one year in business, more than 1,700 Luckin outlets have sprung up across China.据美国有线电视新闻网(CNN)报道,经过仅短短一年时间的经营,中国各地涌现出了1700多家瑞幸咖啡店。Outlets 销售点,批发点,专卖店Spring up 涌现,出现 Luckin is luring customers into their stores with its savvy use of technology and lower prices, which is forcing Starbucks to up its game.瑞幸凭借精湛的技术和较为低廉的价格吸引顾客进店,这也迫使星巴克来升级他们的运营模式。Lure …into 诱惑 。。。去做Savvy 懂行的人,悟性,理解力Most of Luckin's outlets are tiny and located in out of the way spots.瑞幸的大多数店面都很小,并且位置偏僻。Out of the way 偏僻的Customers place their orders online for both delivery and pickup.外送和自提都是客人在线下单完成的。Place order online 在线下单Luckin also doesn't accept cash — in fact, the only way to pay is through the Luckin app which also provides loyalty rewards.同时,瑞幸不接受现金—事实上,唯一的支付方式是使用瑞幸的APP,这款应用也提供忠诚度奖励优惠。Loyalty rewards 忠诚度奖励Luckin plans to open hundreds more outlets over the next couple of years.瑞幸计划在未来几年内再开设数百家咖啡店。
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Day589-星巴克的中国强大对手
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