EPISODE · Apr 29, 2025 · 40 MIN
Dayo: Get paid to log off with Corey Scholibo
from AI for Founders with Ryan Estes · host aiforfounders.co
Guest: Corey Scholibo, Co-founder of Dayo.coHost: Ryan EstesTopic: Building a marketplace that pays users to use less social media🧠 Key TakeawaysDayo’s Mission: Reduce screen time by rewarding users with daily credits redeemable for products.Unique Model: Incentivizes non-action—logging off instead of engaging.Mental Health First: Designed around APA guidance and Surgeon General warnings.Reward System: $5/day earned by staying under 30 minutes on selected apps.Brand Marketplace: Features top-tier DTC brands (e.g., JBL, Patagonia) and Portland-based businesses.Revenue Model: Affiliate margins on redemptions, future plans for Dayo debit card and credit system.Traction: 5,000+ users, top 10 on Product Hunt, fully organic launch.📊 Frameworks DiscussedThe Dayo FlowSegment User: Why do they want to reduce screen time?Track Behavior: Apple API monitors usage of selected apps.Behavioral Nudge: Screen pops up after 30 minutes with a reminder.Marketplace Redemption: Redeem earned credits for discounted products.Behavioral Science: Inspired by studies on reward incentives.Capitalism for Good FrameworkTool ≠ Outcome: AI and social media can be constructive or destructive based on intention.Restorative vs. Extractive: Dayo offers a restorative economic model.Reasonable Tech: Encourages boundaries, not abstinence.🔗 Resources & MentionsDownload Dayo AppCorey on LinkedInCorey on InstagramAPA Social Media StudySweatcoinBlueSky SocialBook Mentioned: Stolen Focus by Johann Hari🎯 SEO TagsDayo app, social media detox, screen time tracking, reward-based app, attention economy, Corey Scholibo, startup founder podcast, AI and social media, mental health tech, Product Hunt fintech__ryanestes.infoThe pod on TikTokThe pod on YouTubeThe pod on SpotifyThe pod on AppleSubscribe to the newsletter here, for AI news, tools, and exclusive promos for founders.
What this episode covers
Guest: Corey Scholibo, Co-founder of Dayo.coHost: Ryan EstesTopic: Building a marketplace that pays users to use less social media🧠 Key TakeawaysDayo’s Mission: Reduce screen time by rewarding users with daily credits redeemable for products.Unique Model: Incentivizes non-action—logging off instead of engaging.Mental Health First: Designed around APA guidance and Surgeon General warnings.Reward System: $5/day earned by staying under 30 minutes on selected apps.Brand Marketplace: Features top-tier DTC brands (e.g., JBL, Patagonia) and Portland-based businesses.Revenue Model: Affiliate margins on redemptions, future plans for Dayo debit card and credit system.Traction: 5,000+ users, top 10 on Product Hunt, fully organic launch.📊 Frameworks DiscussedThe Dayo FlowSegment User: Why do they want to reduce screen time?Track Behavior: Apple API monitors usage of selected apps.Behavioral Nudge: Screen pops up after 30 minutes with a reminder.Marketplace Redemption: Redeem earned credits for discounted products.Behavioral Science: Inspired by studies on reward incentives.Capitalism for Good FrameworkTool ≠ Outcome: AI and social media can be constructive or destructive based on intention.Restorative vs. Extractive: Dayo offers a restorative economic model.Reasonable Tech: Encourages boundaries, not abstinence.🔗 Resources & MentionsDownload Dayo AppCorey on LinkedInCorey on InstagramAPA Social Media StudySweatcoinBlueSky SocialBook Mentioned: Stolen Focus by Johann Hari🎯 SEO TagsDayo app, social media detox, screen time tracking, reward-based app, attention economy, Corey Scholibo, startup founder podcast, AI and social media, mental health tech, Product Hunt fintech__ryanestes.infoThe pod on TikTokThe pod on YouTubeThe pod on SpotifyThe pod on AppleSubscribe to the newsletter here, for AI news, tools, and exclusive promos for founders.
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Dayo: Get paid to log off with Corey Scholibo
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