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Nov 19, 2025 30 min

Days of our Tariffs

from Planet Money

Tariffs. They’ve been announced, unannounced, re-announced, raised and lowered. It’s an on-going saga with billions at stake! On today’s episode, we run full-on at the twisty, turny drama of life with broad-based tariffs and tackle perhaps our most asked question: Are we, regular U.S. shoppers, feeling the tariffs yet? When we’re at the grocery store or the coffee shop, are we paying more for things because of the tariffs? We now have the data to get a very clear answer to that question. Plus, we hear a cautionary tale from our dear colleague James Sneed, who ordered a collectible doll and wound up with a surprise tariff bill at his door. Related episodes: Are Trump's tariffs legal? What is Temu? What "Made in China" actually means Pre-order the Planet Money book and get a free gift. / Subscribe to Planet Money+ Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts. Facebook / Instagram / TikTok / Our weekly Newsletter. This episode was produced by Willa Rubin and edited by Jess Jiang. It was fact-checked by Sierra Juarez with research help from Vito Emanuel. It was engineered by Jimmy Keeley and Maggie Luthar. Alex Goldmark is our executive producer. Music: NPR Source Audio - “Mirror,” “Remorse,” “Endless,” “Secrets,” “Schmaltzy,” “Water Mirror.” NPR Privacy Policy

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Days of our Tariffs

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On Consider This NPR's Afternoon News Podcast, we cover everything from politics to the economy to the world, but every story starts with a question. And NPR, we stand for your right to be curious. It makes sense of the biggest story of the day and what it means for you. Follow Consider This, wherever you get your podcasts.

And Planet Money's Canning Malone, and I'm so glad you found your way into this very special place we've created for one particular topic. But both that chair of it. Do be careful, importing a new upholster. Wooden chair is now 25% more as of the October 14th in Aftman's Avenue, Tariff, and in that vein, I hope everyone's okay.

Scott says that 10% UK carer. How much is getting passed on to us who can say? But yeah, this cozy little corner is a planet money space we've made to block out the rest of the economy and focus just on the ongoing saga that is simply tariffs. You mind if I turn on the old...

Because have you noticed some familiar made for TV tropes over the last seven months of Tariff drama? My double Americans, this is Liberation Day. So it starts when President Trump announces the tariffs on April 2nd, then unannounced them. We're hearing that there will be a 90-day pause.

Then he sort of un-unannounced them, then announces surprising tariffs. It gets a percent terrifying, for a kitchen cabinet, a bathroom band, he's branded, or patenting drugs to face a 100% tariff. 100% tariff on movies. Like these are plot twists upon plot twists, plus the jilted trade partner.

When someone says let's impose tariffs on foreign imports. Just five weeks ago, the government of Ontario started running this commercial in the United States. High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars. As President Reagan saying anti-tariff stuff, Trump administration was not entertaining.

What about the contacts even the Reagan Foundation criticized them for it? Secretary of State. President made his announcement that he suspended any trade talks for Canada for now. Trade talks cancelled, as of this recording at least, which is November 17th at 2.59pm.

And that is not even remotely this month's climactic scene. President Trump's signature economic policy is taking center state of the Supreme Court today. Each of some unlikely allies, 12 US states, five US companies, including a plastic pipe maker, a fishing tackle seller, and a women's cycling and apparel company that are challenging how President Trump put lots of the tariffs in place. We're here argument this morning in case 24- A number of justices during this seemed skeptical of the tariffs.

It's the congressional power, not a presidential power to tax. Justice Sonia Sotomayor there. You want to say tariffs are not taxes, but that's exactly what they are. I mean, it really has been a particular flavor of drama, if you think about it.

The picture of his tariffs hangs in the balance. These sweeping kinds of tariffs are this economic concept that many people thought were dead for like a century. But one day, the broad-based tariffs show back up. All of our trade relationships are thrown into chaos.

We have on-again, off-again flirtations with new deals. Our stable trade partners sometimes seem to be begging to stay by our side. Sometimes they seem more like spurned lovers. And has it not all felt just a bit like a very high stakes soap opera?

Like the stands through the economy show are the days of our tariffs. Hello and welcome to Days of Our Tariffs. A new and possibly regular place, I guess we'll see what happens with this brief work case, but a place for Planet Money to discuss life with broad-based tariffs. This week's episode, the tariff at the door.

What happens when a beloved Planet Money colleague finds himself in the middle of his own tariff drama? Well, it opens the door for tackling what maybe the single most common question we get. Are regular Americans feeling the tariffs yet? Are the tariffs trickling down into the prices we are paying?

We have a very clear answer to that question now, plus the cautionary tale after the break. How much are the regular consumers paying for these tariffs? We can answer that question if we begin with a tale. It's a warm October afternoon inside a man's apartment.

The doorbell rings again and again. One of my biggest pet peeves is when people ring the doorbell multiple times. This man is James Sneat, Planet Money producer, kind, beloved. Just don't ring his doorbell multiple times, I guess.

Just like, oh, like what could you possibly want as you're ringing my doorbell multiple times? I'm like about to pop off. James stops out of his apartment and standing outside the front door as a man. It seems to be UPS.

You have the wind brownies he's got the hat on. And also, it was unseasonably warm at the beginning of October. He's wearing shorts. I remember this.

I opened the door and immediately he is like, I have this package for you. I need to check for $60. And I was just like, I was like, my first reaction because I'm going from like, really irritated to like, super confused. And so there's just like this moment of like, my brain is not computing.

Because James was suddenly playing a starring role in the days of our tariffs. I honestly thought it was a scam. And that is my max tolerance for soap, upper stick. But for now, but this was not a scam.

This was in fact a teachable moment for all of us who buy things on the internet in the modern tariff world. We rewind roughly two months before this person showed up ringing James's doorbell and asking for a $60 check. This story starts as all great modern stories do on Instagram. James sees a post from a company that sells retro merch and they were about to drop a limited edition collectible toy from the PBS show, Arthur, the cartoon art vark.

And I was just like, oh, this would be perfect for the future version of my kid. Yes, the future version of his kid. See, James has a four year old. It's just that she hasn't actually seen Arthur yet, but she will soon.

Except then she still won't actually be able to play with this toy because it's a collectible. And it needs to stay in the box and in mint condition. But James could see the whole thing laying out before him. I was just like, OK, I'm going to buy this thing.

She's going to fall in love with Arthur. Forget about it for years. And then when she's old enough to appreciate it and not lose it. And so I don't know, this is like 20s, 30s, 40s.

She would have this Arthur vinyl doll. Yes. This doll specifically was a character named DW. DW is very headstrong, has lots of opinions.

And at age four, my kid is a version of DW. So James decides to buy this DW doll from the website, cost around $60. They did have a message at the bottom, which I read the message in. I did not read the message.

I see the message now. Well, can you share it? Yeah. You read it?

It says our product ship from Canada and US Bound Orders may be subject to tariffs based on the product's origin. So whoops, OK, should have read that fair enough. And then two months later, there's the old UPS guy at James's door asking for a check. So my first reaction was just like, I'm absolutely not paying it.

So he's just like, I can't give you your package until you pay for this. And I was like, well, do I have to give you money right now? What if I don't have checks? He's like, well, you can go online and pay.

I just, well, it seems like that's what you should lead with instead of being a psycho and asking for a check from a total stranger. And like, just assuming they're going to trust you like out of 10 times, how many times is that working for you? Now, we did reach out to UPS who told us that if customers track their packages, they should see an option to pay any fees before the item arrives at their door. But if you don't, you will be asked for a check at the door like James.

Who did not hand over a check? So the UPS guy left, took the package with him. And when James went online, indeed, UPS had a tidy, itemized breakdown of money's owed. So there were $22 and 88 cents in unpaid tariffs, which, okay, the US had a 35% tariff in place with Canada when James ordered his collectible.

It's about right. But then there was an additional $24 in quote, UPS brokerage and partner government agency fees, plus another $12 charge if James had in fact paid at the door with a check. So then in order to get his $60 Arthur DW collectible, James owed another $50 to $60. And according to the paperwork, his little DW doll was being held in some UPS warehouse, like two neighborhoods away from his house waiting for James to bail it out of tariff jail.

I think if it had come back, oh, 25 bucks, tariffs, I would have been like, all right, like I'll eat that. But double the price is a little brutal. James was still trying to decide if he would pay the tariffs or not. But what was interesting to us about James's situation is that it gave a very direct answer to this question of our regular US consumers seeing increased prices because of the tariffs.

In James's case, the answer was, oh, yes. Now it's an extreme end of the spectrum where he ended up directly responsible for all the tariff costs and more, but he was definitely paying more. And we're curious how often this might be happening and how to avoid this in the future. Yeah.

Hey, I'm Lenny Feldman. I'm a managing partner at the Customs and Trade Law firm of Sandler, Travis and Rosenberg based out of Miami, Florida. And you guys been busy lately? No, not at all things have been really quiet around here.

To be clear, Lenny does not work at UPS. He's not speaking for that company. But you know, look, Lenny's certainly been living the chaos of international shipping lately. Actually, we have a slogan through an association I represent, make trade boring again, because it is anything but boring.

It is the nonstop. No, I assume you don't really want to make a boring. This is good business. Picking out a little more boring.

It could get a little less dramatic. People ask me what's changed for you this year. And I think my first response to sleep patterns. I explained to Lenny the situation that James had found himself in.

And I asked, are you surprised? I don't see it all the time, but I'm not surprised that it is happening. Because let's just step back a second to understand. So in addition to all of these new tariffs, the Trump administration has also undone a fairly controversial thing known as the de minimis exemption.

So the de minimis exemption said that basically any packages shipping into the US worth $800 or less did not need to worry about paying duties. So when that went away, it meant that every single foreign package, $800 or less needed a whole bunch of different kind of work. Now that you had to pay duties or tariffs, same thing on these de minimis or these low-value shipments, you needed a party to stand up and say, I'm the importer of record. You didn't necessarily need that before.

Who is the importer of record? Well, is it not James? Is it not my colleague James in this case? It could.

It could be. He could have been subject to a transaction where he was listed as the importer of record, but in a lot of cases, the express courier is going to serve as the importer of record. Meaning that FedEx or DHL or UPS will serve as the importer and deal with all the tariff nonsense, but they're going to charge for that. Their customer is going to have to pay for that service.

So one possibility is that UPS pay the tariff for James as package at the border, and now they want to be paid back. Another possibility is that UPS didn't literally pay the tariff at the border, but instead used a pretty common arrangement with US Customs and Border Protection, that streamlines the process of bringing a package like James is into the country. Typically, there's a bond in place, and the express carrier is definitely have a bond in place, which says, you're going to let us release the merchandise. You being the US government at the border, you're going to let us deliver it, and we'll get back to you with the duties.

So in this case, UPS would owe those duties in something like 10 to 30 days, which could explain why someone is literally knocking at James's door, asking for that tariff money. Now you pay up because we're going to be left holding the water for this, and you know what? Maybe we won't get or maybe they're going to just say, we're going to abandon the whole package altogether. Yeah, carriers may reserve the right to sort of throw their hands up and say, no one is paying these tariffs, no one's accepting this package, it is officially abandoned.

Maybe let's say, oh, you're not paying it up? Okay, well, we're just going to trash this and abandon it. There's a lot of goods being abandoned. Okay, so in James's case, do you think they took it back to the border and trashed it, officially with Customs and Border?

Yeah, that's UPS. What they would do with it? I can't speak for you, my friends, my good friends at UPS. Now, just think about all the work that has gone into the little package that James bought.

There is shaking James down for money, there is potentially fronting the money for the tariff, there is also all the paperwork and verifying and cross-referencing of tariff codes to clear customs. And this is the explanation for James's surprise tariff bill at the door. UPS charged him $10 to prepare customs paperwork, the tariffs were $22.88, UPS charged a 2% fee for being on the hook for those tariffs, which would come out to $0.46, except UPS has a $14 minimum. So that is how a $60 DW collectible doll wound up requiring another $50 for James to spring it out of tariff jail.

And this may not be super common, but you certainly can find Reddit threads full of people who have experienced a version of this, not just at UPS and are very, very angry about the giant fees. Lenny, for his part, says over time he would expect to see fewer of these surprise tariff at your door situations, because sellers will bake it into prices ahead of time. Like think about any packages you've bought from She-in or Timu. Did you have to pay someone at the door?

Probably not, because She-in or Timu probably dealt with all this and you got charged more on the front end. In the meantime though, it is not a bad idea to ask a seller about all of this stuff, maybe even call the carrier that they're using, and also double check what tariff is in place with a country you're buying from. You can't just click and ship, it's click to your homework and ship. Yeah, that's not fun though, Lenny.

Well, maybe like I said, let's make trade boring again. Meanwhile, back in Queens, James sits down at his computer and thinks about his tariff bill. I have not paid it out of stubbornness. It's been about a month since that UPS person first knocked on his door.

So I think we have a decision to make, right? Are you paying this or are you not paying this? It is a lot of money. I'm actually pretty embarrassed that anybody else besides me knows.

James says he's already paid $60 for the doll. He's not getting that money back. So why not go ahead and pay the additional $50 he owes for tariffs and fees. There we go.

It's done. All right, now how do you feel? Was this a terrible idea? No, I actually really did want this, and I was probably like within the first 10-15 people to buy this item, so I actually did really want it.

Okay. It comes with a little DW library card and my kid loves her library card, and so it's just like, yeah, it all goes together. Lovely. Assuming UPS hasn't already destroyed it.

What will become of DW, of James, of the adorable little library card? But also, what about all of the important things that we don't buy direct from a seller in another country? We talked to the economist tracking an outrageous number of shelf items to see if those prices are going up from normal inflation or from tariff inflation. Stay tuned.

Tariffs are a tax paid by whoever imports something into the country. Sometimes that may be our colleague, James, but way more often that's going to be a giant company like Walmart or IKEA or Publix, and prices at all stores have been going up. So the question that we are getting all the time now is how much of these rising prices are because of the tariffs specifically. And this is where we, the people of United States of America, are lucky to have Alberto Cavallo, economist at the Harvard Business School looking out for us, because for years now, he's been tracking the cost of stuff we buy using prices scraped every single day off the websites from gigantic stores.

This is mostly goods sold at large bigs box with dealers in supermarkets. Okay. My iPhone is sitting in front of me. Are you tracking the iPhone?

Yes, we probably are. Okay. I ate life cereal this morning for breakfast. Are you tracking that?

Yes, we're really are. Okay. So how many products are you tracking? 350,000.

So that's a lot of products. These are products from three big box retailers and two large supermarkets. Alberto cannot disclose which ones due to data access agreements. And in 2018, all of this price data came in handy when looking at Trump tariffs from his first term.

Alberto would take this price data, cross-reference it with country of origin data, and get a sense of how tariffs were affecting prices on hundreds of thousands of products. We wrote some papers about it and took some lessons out of it. And then I thought, you know, that was it for tariffs. But here we are again, and we're facing some of the similar measures, although even broader this time.

Let me ask you, Professor, the basic question that people want to know the answer to is, are we paying more because of the tariffs? Yeah, there's still evidence when you look at the micro data, the new products, that the tariffs have affected the prices of many goods. That's right. It started becoming positive.

Now, it gradually has led to an increase, which, as of September, October, we're getting about a 6% increase in the price of imported goods. A 6% increase. And that is above the expected inflation on those goods. So imported goods and stores he's looking at are, on average, 6% more expensive just due to tariffs.

But when you start digging into the granular stuff, there are also some really interesting things going on worth noting. You're seeing the price changes before any of us. Are there any products that you are stockpiling that you want to give our listeners a tip? Like, what do you have a basement full of because you're worried about the prices going up a lot?

Coffee. That's the one. Okay. He doesn't actually have a basement full of coffee, unfortunately.

But it has been rising faster than basically anything else. So we're noticing an increase since the 30s started of about 12%. And it makes sense because the US imports most of the coffee. President Trump, by the way, just last week decided to exempt coffee from tariffs.

The price had gotten pretty high because we import like all of our coffee. Something like a third comes just from Brazil, which was hit by Brazil's 50% tariff rate. And generally speaking, if we import lots of something and do not have good options for getting it somewhere else, well, those producers have a lot of power. They're probably not going to cut their prices to help bear the costs of tariffs.

And so coffee, that tariff cost seems to be getting passed on to consumers at a higher rate. Same thing, by the way, is happening with Turkish rugs for the same reason. But then what's maybe more interesting is that Alberto has been looking at how different versions of the same imported products are changing in price. So again, let's look at coffee.

We import a whole range of coffee. You got cheap coffee all the way through luxury fancy coffee. And an odd thing is happening. Tariffs do not really seem to be affecting the final price that we're paying for the fancy coffee, but it is really jacking up the prices of the cheap coffee.

And that seems to generally be happening for most imported products that have a fancy version and a cheap version. We're actually finding that the cheaper varieties have had twice as much inflation relative to the previous trends than the more premium variety. So what I think is happening actually in this case, is that what we're picking up is the fact that the cheaper varieties tend to have smaller margins. The producers of those goods, sellers of those goods, tend to have lower margins.

And what that does is it actually limits the buffer they have to absorb the shops. If you think of premium brands, they have big markets. They can actually take the kid for a while, particularly if they think the dariffs are temporary and they're not increasing their prices as much. So it seems like for now, the producers and the sellers of those premium fancy imports are willing to eat a lot of the cost of the tariffs.

That does not mean that they'll keep doing that if the tariffs stick around. So okay, that is the deal with imported products, the ones directly affected by tariffs. But Alberto also looked at one final category of product, domestic goods. And here, Alberto says, the tariffs specifically are responsible for US-made products going up in price by 3.5%.

It's made surprising people because I'm making a surprise face, literally can't see, but I'm making a, hmm, tell me more professor. Yeah, well, in principle, you know, dariffs are attacks on imported goods. So why are domestic goods also increasing? But there are very valid reasons for that.

And the first one is that it could be that some of these domestic manufacturers have imports in their inputs. So some of the goods that use to produce their goods are actually being imported as well. And those inputs are facing tariffs. Yeah.

So the data that Alberto uses doesn't say whether some domestically produced shirt, for example, is made up of cotton imported from Brazil, plus buttons from China or whatever. It would just say made in the US. But they've tested this higher costs of inputs theory and think something else is in fact causing the 3.5 price increase. So Alberto looked at American products that do have foreign competitors and ones that do not.

And what they found is that the American products with foreign competition have seen bigger price increases than the ones without. These domestic companies are competing with imported goods. They have their competitors facing higher costs. They have the raise their prices.

And that actually allows the domestic goods companies to raise their prices as well. This is standard normal competitive behavior. And in a way, it's sort of expected because we are protecting those domestic brands, domestic producers. And the tariffs are in essence raising the cost for their main competitors.

So it's normal to see that happen. Now, one final point, this stuff that Alberto's watching, goods, is a small chunk of the total stuff we buy. But still, the changes Alberto is seeing are making a serious impact on the overall inflation on the consumer price index. And Alberto's analysis says that without the tariffs, today's inflation rate would be about 0.7 percentage points lower.

So it doesn't sound like much, but let me be clear. So the annual inflation rate would be in the CPI, according to his numbers, about 2.2%, instead of in 2.9%. So what all this seems to be doing is it's taking that inflation rate and keeping it close to 3%. So to answer the big question, yes, we are paying for the tariffs.

It's been happening gradually. And as long as they're in place, we'll likely pay more and more and more. Meanwhile, in Queens again, days have passed since James paid his tariffs. No word.

He's beginning to worry that maybe his D.W. doll is stuck in tariff jail or worse. Did he wait so long to pay that UPS 86 D.W. Then one night, I got home and on my front steps was a box from yes, it's not destroyed.

Take out my handy dandy box cutter. James begins to open the UPS box where he expects to find another box with the $60 collectible toy that, again, is for his four year old daughter, but not until she is old enough to not ruin the $60 collectible toy and the box that it comes in. Do I personally think it's equal parts thoughtful? And bizarre to hide a toy from a child for 20 years?

This isn't about me, everybody. It's about James. Oh, James pulls out an eight inch box and there's a picture on the inside of the flap. I don't know if you can see this picture of D.W.

So it's a D.W. standing at a chain link fence wearing a pair of sunglasses. This is what I tell you. This is my child.

Yeah, like this picture is quintessential mike it. Oh, and then here, this is there's a toy. It's got the sunglasses and the library card. There's a library card.

It's really a library card. So how much are you in total? 111 or something? Plus like a whole lot of heartache.

But despite it all, how are you feeling? I'm happy that I have this in my hands. It says, Kenny, I didn't know this up in the top corner. Do you see that?

I do. James is pointing to a little thing that says he just 13 and up. So it wasn't for right now. Anyways, next time on Days of Our Tariffs, Will Trump's Tariffs survive the Supreme Court?

Will the US and Canada rekindle their trade talks? Will James ever buy anything from an international shipper again? Tune in next time on Days of Our Tariffs. This episode was produced by Will Arubin and edited by Jess Jang.

It was fact checked by Sierra Juarez and we had research help from Vito Emmanuel. It was engineered by Jimmy Keeley and Maggie Luthar. Alex Goldmark is our executive producer. Special thanks this week too.

James Sneed who is a great dad. I actually think it is very sweet. In the end. If you want, that all first time.

I'm Kenny Malone. This is NPR. Thanks for listening.

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