DDB: The Art and Science of Storytelling

Wendy Clark is the CEO of DDB North America, a highly ranked, worldwide advertising agency with clients such as State Farm, McDonalds, Johnson and Johnson, and Hertz. She joined the B2B Nation as part of our partnership with the 4A’s Transformation Conference. In this episode we talk several of the ongoing transformations in the marketplace today, including the transformation of advertising and marketing, creative and media, customer interaction, and so much more. Read more: http://technologyadvice.com/blog/marketing/the-art-and-science-of-storytelling/