De Aquí Y de Allá - Understanding our Audiences
In this episode, we sit down with Director of Latin Music Programming Marcos Juárez and Vice President of Sales Marketing Nidia Serrano to dive deeper into understanding our audiences. Marcos talks about his role as a guardian of authenticity, how artists are shedding the constraints of genres and labels, and why it’s so important that Latin audiences see themselves in his programming without feeling pandered to. Nidia shares how artists are not compromising on their identities, how the way Latinos experience their culture can vary, and how advertisers will better represent Latin audiences in the future.
An episode of the Studio Resonate Speaks - Hispanic Voices podcast, hosted by Interviews by: Natalie Leal; Nidia Serrano; Homero Espinosa; Marcos Juárez, Project management by: Laura Coronado; Dianne Ott, Art Direction by: Cecilia Cruz; Brian Yuen, Written by: Natalie Leal, Sound production and editing by: Aili Chu for Studio Resonate, Created and hosted by: Homero Espinosa, titled "De Aquí Y de Allá - Understanding our Audiences" was published on September 28, 2023 and runs 24 minutes.
September 28, 2023 ·24m · Studio Resonate Speaks - Hispanic Voices
Summary
In this episode, we sit down with Director of Latin Music Programming Marcos Juárez and Vice President of Sales Marketing Nidia Serrano to dive deeper into understanding our audiences. Marcos talks about his role as a guardian of authenticity, how artists are shedding the constraints of genres and labels, and why it’s so important that Latin audiences see themselves in his programming without feeling pandered to. Nidia shares how artists are not compromising on their identities, how the way Latinos experience their culture can vary, and how advertisers will better represent Latin audiences in the future.
Episode Description
In this episode, we sit down with Director of Latin Music Programming Marcos Juárez and Vice President of Sales Marketing Nidia Serrano to dive deeper into understanding our audiences. Marcos talks about his role as a guardian of authenticity, how artists are shedding the constraints of genres and labels, and why it’s so important that Latin audiences see themselves in his programming without feeling pandered to. Nidia shares how artists are not compromising on their identities, how the way Latinos experience their culture can vary, and how advertisers will better represent Latin audiences in the future.
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