DE-NADA Additive-Free Tequila: An Entrepreneurial Brand Changing the Status Quo

Danny Neeson and Adam Millman, Co-founders of DE-NADA Tequila, an additive-free, sustainable tequila joins Enterprise Radio.This episode of Enterprise Radio is in association with the Beverage Industry Channel.Listen to host Eric Dye & guests Danny Neeson and Adam Millman discuss the following:* Can you tell us a bit about yourselves and how you got here?* Can you talk a bit about the process of choosing the distillery for your brand?* I understand that additive-free tequila is hard to come by; could you tell me a bit about that?* What are your goals for DE-NADA’s future?* Can you tell us where we can buy DE-NADA Tequila?Summary: Danny and Adam’s story is a larger lesson about brand transparency and building a company on authenticity. It’s about two young entrepreneurs successfully challenging multi-national brands in an effort to elevate the category. In face of the booming tequila market, additive-free tequila is not adopted by many brands, which forsake the spirit in its true, unaltered form for high- volume production. Danny and Adam are bringing this “original” tequila back into the hands of consumers, educating the public on additive-free tequila, and encouraging consumers to demand labeling transparency from brands. Daniel Neeson is the Co-Founder & President of DE-NADA Additive Free Tequila. Born and raised in Millbrook, New York, Danny Neeson attended Tulane University, earning a degree in Theatre as well as certification in Digital Media. His entrepreneurial bent became clear during this time, as did a recurring theme of sustainability. During Neeson’s freshman year, he opened Willowglen Landscaping, as well as established Pine Outfitters, an active-wear clothing line which focused on shirts made from recycled plastic water bottles. Following its mission “to promote the environment as both a playground and a priority,” for every product purchased a tree was planted through the National Forest Foundation. Rather than through bricks and mortar or traditional advertising, the brand was fueled by e-commerce and social media. Also during his freshman year, Neeson met Adam Millman – tellingly in a class called “Introduction to Creative Industries.” The two became fast friends, and in their sophomore year, Millman joined Pine Outfitters as Co-Owner and CFO. Between sophomore and junior years, Neeson worked for Silo Ridge Field Club, “part of an international group of luxury communities designed to capture the spirit of the land while providing an exceptional lifestyle and recreational options.”In their junior year, the duo put their entrepreneurial focus on Tequila, and just three years later DE-NADA Additive Free Tequila became reality. Coming full-circle, all-natural and additive free DE-NADA reflects Neeson’s love of the outdoors; its early success was driven by e-commerce and social media channels; and it certainly provides exceptional lifestyle and recreational opportunities. Now a resident of New York City, in his spare time Neeson enjoys sports; cooking; movies; travel; and being outdoors; and most of all spending time with his friends, family, and Silver Lab, Winnie.Adam Millman is the Co-Founder & CEO, DE-NADA Additive Free Tequila. Born and raised in New York, Adam Millman is a self-taught musician; after graduating Tulane University with a B.S. in Management, he followed this passion to work for American record label 300 Entertainment,