Deal & Revenue Driving Content -- Steffen Hdebrandt // Dreamdata.io

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and revenue attribution to SEO, it can be challenging to get a real revenue number that can be related to investment into projects. However, Dreamdata built an account-based data model that contains all of the touchpoints a business has with an account to provide one holistic customer journey view. Today, Steffen discusses deal and revenue attribution for SEO. Show NotesConnect With: Steffen Hdebrandt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, discusses deal and revenue attribution for SEO.

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Deal & Revenue Driving Content -- Steffen Hdebrandt // Dreamdata.io

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This episode is 16 minutes long.

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This episode was published on December 13, 2022.

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